Trump Media Joins Hands with Crypto.com With Massive CRO Treasury Play

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Big moves are happening in crypto, and Trump Media is right in the middle of them.

Yorkville Acquisition Corp just named former Gryphon Digital Mining executives to run the show after its upcoming merger closes. When the deal wraps up in Q1 2026, the new public company will become the first dedicated digital asset treasury laser-focused on stacking Cronos ecosystem’s native token, CRO.

Steve Gutterman steps in as CEO and Sim Salzman takes the CFO seat. This duo already guided Gryphon through messy restructurings, SEC filings, and multiple capital raises. 

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Before that, they held senior roles at E*TRADE, American Bitcoin, and Marathon Digital. Which means they know exactly how to navigate public markets and crypto at the same time.

This whole thing is a three-way business combination between Yorkville, Trump Media & Technology Group and Crypto.com. Once merged, Trump Media will essentially control a publicly traded vehicle whose entire mission is to buy, hold, and grow a monster pile of CRO. 

They’re not starting small, either. Back in September, the partners already scooped up 684.4 million CRO tokens at around $0.153 each. 

After closing, Trump Media plans to fire up its own validator node on Cronos, stake the holdings, earn rewards, and keep accumulating for the long haul.

This isn’t Trump Media’s first rodeo with Crypto.com

The exchange has quietly become one of the Trump administration’s go-to crypto partners. They got a seat at the exclusive White House Crypto Summit earlier this year, and shortly after, Trump Media inked a letter of intent to explore launching U.S.-focused crypto ETFs together.

While other digital-asset treasury companies are getting hammered in the current market dip, Trump Media is betting big that CRO is the sleeper asset ready to run.

With President Trump’s name attached and Crypto.com’s power behind it, this new Trump Media powered CRO treasury could be the most watched public crypto play of 2026.

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The Sentence Sorcerer
I’m a passionate and experienced Writer, Broadcaster, and Communications professional with a diverse background spanning sustainability, digital transformation, branding, employee communications, Web3, crypto, and current affairs. I thrive on blending storytelling, voice, strategy, and news reporting to engage and connect with audiences in meaningful and impactful ways.

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