Readers flipping through The Wall Street Journal over breakfast will soon encounter something unexpected tucked between stock tables and corporate earnings reports: live odds on everything from Federal Reserve decisions to Oscar winners. Dow Jones announced on Wednesday that it has secured exclusive rights to feature prediction market data from Polymarket in its flagship publications, the first time a major news organization has woven real-time betting probabilities into daily coverage.
The partnership pipes Polymarket’s market-implied forecasts across Dow Jones media, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily. Millions of readers will see how traders price future events, whether they’re following political developments, economic indicators, or cultural moments that capture public attention.
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Polymarket data will show up in dedicated modules on websites and select print placements throughout the Dow Jones network.
Dow Jones plans to have several features that translate prediction market activity into practical information. For instance, a custom earnings calendar will show market expectations around corporate performance, offering investors another way to gauge quarterly results before companies release them.
“This helps our clients better interpret market sentiment and assess risk,” Dow Jones CEO Almar Latour said. The arrangement covers economics, politics, and cultural events, revealing how participants assign probabilities to outcomes as markets move.
Polymarket runs what it describes as the world’s largest prediction market. Users engage in the buying and selling of contracts related to future events, receiving payouts when their forecasts prove accurate. The platform has hosted wagers worth billions of dollars.
“Our prediction market data has become increasingly relied upon for reliable, transparent, and accurate information,” Polymarket founder Shayne Coplan noted. “This partnership combines journalistic insight with real-time market probabilities to create a truly comprehensive news experience.”
The deal follows Polymarket’s push beyond political forecasting. The company recently teamed up with Parcl to launch housing prediction markets, letting traders speculate on real estate price swings without dealing with physical properties or mortgages. Parcl furnishes independent pricing data from major U.S. housing markets, while Polymarket handles the prediction market part.
