News has it that Bitcoin search interest hit major lows in 2025, despite 2025 being the year Bitcoin finally went mainstream.
We saw insane all-time highs, a Strategic Bitcoin Reserve announcement, and even a presidential pardon for Ross Ulbricht. Yet, behind the scenes, the hype machine slowed way down.
Bitcoin search interest on Google and chatter on X (formerly Twitter) dropped sharply compared to 2024 by about a third in many metrics.
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After Donald Trump’s November 2024 election win sent Bitcoin search queries through the roof, things cooled off fast in 2025. We only got a couple of small bounces in the second half of the year.
A steady downward drift, even as Bitcoin rocketed to new peaks before that brutal October crash wiped out billions in leveraged positions.
Veteran Bitcoiner and cypherpunk Jameson Lopp shared data from Jean-Christophe Gatuingt and highlighted X posts mentioning “Bitcoin” plunged 32% year-over-year, landing at just 96 million total in 2025.
Peaks hit hard in January (Trump’s inauguration + Ulbricht pardon vibes) and March (Strategic Bitcoin Reserve reveal), plus a quick spike for Bitcoin Pizza Day’s 15th anniversary and that push past $120,000.
But after that? Quiet.
Even in early October, when a bull run looked locked in and Bitcoin touched $126,080, the online noise stayed surprisingly low, right before the market tanked hard on October 10, liquidating over $19 billion in leveraged crypto bets.
Bitcoin search trends tell the same story!
The big voices didn’t quit, though.
Perception’s data shows Michael Saylor, head of strategy, sent off 1,268 Bitcoin-related tweets in 2025, 97% positive or neutral.
Adam Back from Blockstream went nuclear with over 11,450 Bitcoin mentions, ramping up especially during FUD waves like those quantum computing scares in Q3.
Alex Gladstein from the Human Rights Foundation kept the freedom narrative alive, with 23% of his 9,445 Bitcoin posts landing in the positive zone, often tying BTC to personal and financial sovereignty.
Fast-forward to 2026, and sentiment’s still rough.
Sentiment flagged social commentary turning bearish from January 12–15, even while Bitcoin rallied from $90,320 to $97,540.
The Crypto Fear & Greed Index? Mostly stuck in “fear” or “extreme fear” territory so far this year, despite the price climbing. Although this improved in Jan 2026.
That said, CryptoQuant spotted a silver lining: the 30-day Bitcoin Fear & Greed moving average just crossed above the 90-day average, a classic sign that short-term confidence is starting to overpower longer-term caution. Could be the spark for the next leg up.
So will Bitcoin search improve in 2026? I guess we will have to wait and see.
