Changpeng Zhao, or CZ, is the founder and former CEO of the exchange Binance.

CZ is a prominent figure in the crypto ecosystem, known both for the Binance empire he launched in 2017, making it the global leader in the sector in just 165 days, and for the numerous memes surrounding him. Among them are:

  • “Four” (4): This is his signature rallying cry. He is often seen in photos flashing the number 4 with his hand. This refers to a 2023 tweet where he listed his priorities; the fourth point was: “Ignore FUD, fake news, attacks, etc.”
  • “Funds are SAFU”: This phrase was born from a typo of the word “safe” during unplanned maintenance in 2018. Following parodies, the term stuck and today, “SAFU” is even a real emergency insurance fund (the Secure Asset Fund for Users) designed to protect Binance customers.
  • “Broccoli”: This is the name of the dog CZ adopted.

Despite an estimated fortune of over $70 billion, CZ cultivates a very approachable image, even going so far as to make pizzas for Binance users during a marketing campaign for Bitcoin Pizza Day.

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But his journey has also been full of ups and downs, like his fight with Sam Bankman-Fried during the FTX collapse and his high-profile legal battles. On the 21st of November 2023, CZ resigned as CEO after admitting to breaking anti-money laundering laws and agreeing that Binance would pay $4.3 billion to the U.S. Department of Justice.

After serving a brief prison sentence in 2024, CZ is now fully dedicated to “Giggle Academy.” a gamified educational platform designed to teach underprivileged children the skills needed to master the world of tomorrow.

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