An avatar is your digital identity that represents you across decentralized applications (dApps), metaverses, and social media. Its not just your profile picture, but a verifiable digital soul. Unlike traditional social media photos, crypto avatars are often formatted as NFTs (Non-Fungible Tokens). It acts as one’s personal branding tool and an investment vehicle, if it goes viral.
Avatars let you stay anonymous but still lets you show off your status or affiliations. Some avatars are also useful because they can give you access to special events, airdrops, or governance in decentralized autonomous organizations (DAOs). So, where can you find these avatars? Most of the time, people use them as profile pictures (PFP) on social media. In metaverses such as Decentraland or The Sandbox, avatars become 3D navigable characters for virtual interactions, gaming, or virtual real estate.
While early projects like CryptoPunks launched in 2017, the concept truly exploded during the NFT Summer of 2021. Some interesting examples include CryptoPunks, pixelated 10,000 unique characters, then the iconic Bored Ape Yacht Club’s apes granting club perks and World of Women, which has empowering female avatars for diversity in crypto. These avatars have sold for millions.
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