Binance, the world’s leading centralized cryptocurrency exchange has launched Medá in Mexico with a $53 million investment.
The initiative aims to position Mexico as a regional hub for financial technology (fintech) innovation, via accessible and user-friendly digital services across Latin America.
Binance’s $53 million or over 1 billion Mexican pesos investment will span over the next four years.
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Medá In Mexico: A Regulated Fintech Powerhouse
Medá is registered as an Electronic Payment Funds Institution (IFPE) under Mexican financial regulations.
Designed to facilitate seamless deposits and withdrawals in Mexican pesos and enhances access to digital financial services, it will now operate as an independent division of Binance.
A dedicated team will manage Medá, setting a new standard for integrating traditional finance with the virtual assets ecosystem.
Guilherme Nazar, Binance’s regional vice president for Latin America, shed hope on Binance’s Latin American presence.
“Medá will become a leading competitor among platforms offering transactions in Mexican pesos,” he said.
“By fostering competition, we aim to deliver higher quality fintech services at more affordable costs to Mexico’s population of over 125 million.”
Strategic Investment and Regional Impact
Binance’s $53 million investment is proof of its commitment to expanding fintech access in Mexico and beyond.
The cryptocurrency exchange will leverage Medá’s independent structure to promote sustainable growth in the region’s financial sector.
The company emphasized that Medá will implement best practices to bridge traditional banking and cryptocurrency ecosystems.
Binance now holds licenses, registrations, or authorizations in 23 jurisdictions.
They include France, Italy, Spain, Dubai, Japan, Brazil, and Argentina.
The launch of Medá follows a broader trend of increasing cryptocurrency adoption in Latin America.
