Binance CEO just lit the stage on fire at Binance Blockchain Week, announcing that co-founder Yi He is now officially co-CEO.
It’s Wednesday in Dubai, lights flashing, crowd roaring, and there stands the Binance CEO, mic in hand, dropping the news like it’s no big deal.
“Yi’s been the secret sauce in our exec kitchen since day one,” he says, grinning ear to ear.
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Yi’s been working as chief marketing officer, turning Binance’s massive community into a loyal army while cranking out product magic that keeps us all hooked.
The Binance CEO nailed it: She’s the spark for innovation, the glue for growth, and now, with this co-CEO hat, she’s locked in to supercharge that vibe.
This duo’s got that yin-yang energy that’ll make Binance unstoppable.
Binance leadership further solidified by Binance CEO
The Binance CEO took the reins in late November 2023, right after CZ stepped down and owned up to those DOJ charges. And that’s how the guy who was running regional markets outside the U.S. suddenly became the of the world’s biggest crypto ship.
Fast-forward two years, and now he’s got Yi riding shotgun as co-CEO, proving Binance isn’t just surviving post-scandal; it’s thriving, hitting near 300 million users and eyeing even bigger horizons.
Yi herself? She’s all in, hyping how this shared CEO gig lets them mash up their wildly different worlds for the win.
Via Binance
“Richard’s got the reg playbook; I’ve got the user pulse,” she basically said, and you can feel the electricity.
As co-CEO, Yi’s diving deep into Binance Labs, retail ops, and those user-first tweaks that make trading feel less like a chore and more like a rush.
Yi is a native who dove headfirst into this wild west back when most folks were still googling “what’s Bitcoin?”.
Pair those perspectives, and boom: You’ve got a leadership tag-team that’s equal parts street smarts and boardroom savvy, ready to tackle everything from fresh product drops to dodging those pesky lawsuits that never seem to quit.
The bottom line is that Binance CEO’s call to crown Yi as co-CEO isn’t just smart; it’s the kind of move that screams “we’re here to build the future, not just chase it.”
