By investing $150 million in Gold.com, Tether has obtained a new ally in its efforts to promote gold-backed and tokenized commodity products.
Tether said on Thursday that its investment arm acquired roughly a 12% stake in Gold.com. As part of the deal, the platform will integrate Tether Gold (XAUt), allowing users to access tokenized gold alongside physical precious metals.
Gold.com is a publicly listed online marketplace that sells gold, silver, and platinum to customers in several markets, including the United States.
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Tether strengthens long-term gold strategy
Tether CEO Paolo Ardoino said the move reflects the company’s long-term view on gold as a store of value.
“Gold has played a central role in preserving value for centuries, particularly during periods of monetary stress and geopolitical uncertainty.”
Paolo Ardoino
He added that gold exposure is not a short-term trade for Tether but a hedge designed to protect both users and the company in an increasingly unstable global environment.
According to Ardoino, the investment supports Tether’s belief that gold should be as easy to use and transfer as digital money, without losing the security of physical backing and ownership.
Stablecoins may be used to buy physical gold
Beyond tokenized gold, Tether and Gold.com are also exploring ways to let customers buy physical gold using Tether’s stablecoins. This includes its flagship dollar-pegged stablecoin USDt and USAt, a newer stablecoin designed specifically for the US market.
USAt was launched in January in partnership with Anchorage Digital, a crypto-focused bank regulated in the United States.
Tether’s growing focus on gold comes as prices surged sharply over the past year. Gold gained more than 80% over the last 12 months, reaching around $5,600 in late January before pulling back to about $4,800.
The Gold.com investment follows another major move by Tether earlier this week, when it announced a $100 million equity investment in Anchorage Digital. That deal is aimed at supporting USAt adoption as Anchorage prepares for a potential public listing next year.
Tether reported profits of $10 billion in 2025, largely generated from interest earned on US Treasury assets backing its $185.6 billion USDt reserves.
