US fast-food chain Steak ‘n Shake has added another $5 million worth of Bitcoin to its Strategic Bitcoin Reserve, pushing its total allocation to about $15 million.
The company said all sales made in Bitcoin are now sent directly into this reserve. Based on current prices, the holdings equal roughly 167.7 BTC. However, Steak ‘n Shake did not clarify how much of this total comes from customer payments, price gains, or fresh treasury purchases.
In a post on X, the company said its focus on improving food quality and same-store sales is now directly linked to growing its Bitcoin reserve, calling the strategy part of a broader financial technology shift.
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Bitcoin adoption linked to sales growth
Steak ‘n Shake began accepting Bitcoin payments across its restaurants in May. Since then, the company said same-store sales across company-owned and franchise locations are up 18% so far in 2026. It described Bitcoin adoption as one of the key drivers behind that growth.
“We are outperforming competitors thanks to strong support from loyal customers and Bitcoin advocates,” the company said.
Financial accountant and Bitcoin supporter Rajat Soni said more companies should consider a similar approach. He argued that holding Bitcoin can act as a financial buffer, helping businesses survive longer during tough periods.
Public companies continue stacking Bitcoin
Bitcoin holdings among public companies have increased sharply over the past year. Around 1.13 million BTC are now held on corporate balance sheets, worth about $101.3 billion, according to BitcoinTreasuries.Net.
Steak ‘n Shake’s move adds to this trend, even as the company remains cautious about disclosing precise details of its holdings.
At the time of publication, Bitcoin was trading at $89,354 and has not crossed $100,000 since Nov. 13, according to CoinMarketCap.
