- PSG Labs: In 2023, Paris Saint-Germain launched PSG Labs, a company that supports and grows startups focused on Bitcoin and blockchain technology.
- Bitcoin Treasury: PSG became the first football club to convert part of its fiat reserves into Bitcoin, adding BTC to its official balance sheet.
- Web3 Innovation: Beyond tokens, PSG embraced Web3 by launching AI-generated NFTs in partnership with Crypto.com during the last bull market.
Paris Saint-Germain, the UEFA Champions League winner, has officially added Bitcoin to its balance sheet, becoming the first football team to hold a Bitcoin reserve.
Par Helgosson, head of PSG Labs, confirmed that the club converted part of its fiat reserves into Bitcoin.
“We took our fiat reserves and allocated it to Bitcoin. It’s still on our books,” he said. “As one of the world’s largest clubs, we’re the biggest player in sports to do this.”
This move marks a major milestone in the growing connection between cryptocurrency and professional sports. Helgosson also emphasized that the club’s plans go far beyond just treasury management.
Through PSG Labs, its innovation arm, the club is actively investing in crypto startups.
“We’re accelerating Bitcoin ventures – launching, listing, and raising funds with them, while using our global fanbase of over 500 million to boost their reach,” he explained.
PSG Has Always Been Involved in the Crypto Space
PSG’s step into Bitcoin isn’t their first move in the Web3 world.
During the last crypto bull run, PSG was one of the early adopters. The club launched its PSG Fan Token on the Socios platform and released AI-generated NFTs through Crypto.com.
The PSG Fan Token allows fans to vote on certain club decisions and enjoy exclusive rewards.
As of now, the token is priced at $2.57, with a market cap of $23.8 million and a daily trading volume of $22.2 million. Out of a total supply of 19.89 million tokens, about 9.25 million are currently in circulation.
PSG’s move shows how big football clubs are starting to see the value in Bitcoin and new digital technologies. From fan tokens to NFTs and now holding Bitcoin, PSG is proving that sports and crypto can grow together.
As more clubs look at what PSG is doing, one big question remains: Will this be the start of a new trend where sports teams become major players in the world of crypto?
