Polymarket has established a long-term partnership with Major League Soccer (MLS) which designates them as the league’s exclusive prediction market partner for multiple years. The agreement also covers the Leagues Cup which serves as MLS’s primary international competition.
The partnership enables fans to experience matches through real-time match data and predictive tools and second-screen viewing options.
New Fan Engagement Through Predictions
The introduction of prediction-based fan engagement solutions will create New Fan Engagement Through Predictions. The two organizations will develop interactive fan tools, which will include features that display current match sentiment and important game events and ongoing season developments according to Polymarket and MLS.
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The US soccer fan base is demanding deeper game interaction according to Shayne Coplan who serves as the founder and CEO of Polymarket. The companies developed these tools to enable fans to track matches and follow major league storylines using a more data-driven approach.
The US Soccer organization has experienced rising popularity which has led to this deal. The partnership with MLS comes at a time when soccer in North America is experiencing rapid expansion according to the league.
The upcoming FIFA World Cup will take place in multiple North American countries which will sustain current momentum according to estimation. The match integrity safeguards in the agreement include independent monitoring of trading activities which cover MLS and Leagues Cup events according to MLS.
Prediction Markets See Record Trading Volumes
Prediction markets are currently experiencing their highest trading activity in history. The recent months have brought a drastic increase in prediction market operations. The Commodity Futures Trading Commission announced its intention to regulate prediction markets which resulted in Kalshi and Polymarket achieving their highest trading volumes ever.
During the week beginning January 12 Kalshi reached a trading volume of $2.15 billion while Polymarket processed trades worth almost $825 million.
The states of Nevada, New Jersey, Tennessee, and Massachusetts have initiated legal actions against prediction markets because they believe sports-related contracts function as unauthorized sports betting operations.
Kalshi and other platforms have pushed back, saying prediction markets fall under the exclusive authority of the CFTC. The CFTC operates as the sole governing body that controls prediction markets according to Kalshi and other platforms.
