Marti, a popular taxi-hailing company based in Turkey, has announced that it’s putting 20% of its cash into cryptocurrencies, starting with Bitcoin. The company says it plans to raise that amount to 50% soon.
According to Marti’s CEO, Oguz Oktem, this move is about protecting the company’s money in the long run. He explained that crypto, especially Bitcoin, is being used as a “store of value” to help guard against the risks of traditional currencies like the Turkish lira or the U.S. dollar.
The crypto will be kept safe with a trusted and regulated custodian, and Oktem made it clear that this strategy won’t affect the company’s daily operations or future plans. Everything else at Marti will continue as normal.
Oktem also shared that Marti plans to keep its crypto holdings long term. The company will eventually expand its portfolio to include other coins like Ethereum and Solana.
The announcement comes on the back of strong performance. By June 2025, Marti had already exceeded its yearly targets, serving over 2 million riders and partnering with more than 300,000 drivers. That’s an increase of 12.7% in riders and 8.3% in drivers since March. Altogether, Marti has completed over 35 million rides to date.
We believe this strategy represents a prudent approach to treasury management, particularly in the current economic environment which carries both inflationary and hard currency risks.”
Oguz Oktem
Marti CEO Confirms Crypto Strategy Will Not Impact Day-to-Day Operations
Oguz Oktem, confirmed that the company will continue to share updates on its new crypto strategy as things move forward. In a press release, Marti clarified that this crypto investment approach would work alongside its traditional treasury holdings, such as cash, securities, and other low-risk assets.
Importantly, Marti said it will only use surplus cash, money not needed for daily business expenses, for these crypto investments.
What is Marti?
Marti is well-known for its tech-enabled transportation, offering electric mopeds, scooters, and bikes for rent across Turkey’s major cities. Customers can access these services through the company’s mobile app.
Marti made headlines in July 2023 when it became the first micro-mobility company from Turkey to go public in the U.S.
The company recently shared plans to expand operations into more Turkish cities. It currently serves Istanbul, Ankara, Izmir, and Antalya, and will soon reach Konya, Kayseri, Kocaeli, Bursa, Mersin, and Adana. With this expansion, Marti expects its customer base to grow from 28.8 million to 42.2 million.
By adding crypto to its balance sheet, Marti joins a growing list of public companies embracing digital assets.
