As 2025 comes to a close, people just aren’t searching for “crypto” like they used to. The latest Google search volume data paints a pretty bleak picture, with worldwide interest hovering at a measly 26 on Google’s 0-100 scale.
If you really think about it, that is barely above the year’s rock-bottom of 24, and in the US, Google search volume has outright hit a one-year low.
Remember, Google’s scale tops out at 100 for peak buzz, so these numbers are actually harrowing.
Back in the spring, Google search volume took a nosedive during that brutal market crash sparked by President Trump’s big tariff moves.
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Things haven’t really bounced back since.
Big voices are noticing the Google search volume plunge
Major players in the industry are noticing this trend too. In fact, Mario Nawfal said that “there’s basically no retail buzz right now.”
Mario Nawfal even questioned aloud whether we should revive the use of “dino coins” to entice the general public back.
As per Nawfal, after all the drama around Trump family memecoins, which tanked more than 90% from their peaks, it’s no shock that regular people have lost faith.
Nawfal added that none of his non-crypto friends or family bring up the topic anymore. That shift says a lot about how Google search volume reflects real-world enthusiasm, or the lack thereof.
These low Google search volumes mirror shaky retail sentiment as the market still licks its wounds from October’s nightmare flash crash. That one wiped out nearly $20 billion in leveraged positions in a flash, with some altcoins dropping 99% in a single day.
Bitcoin itself got hammered, falling from over $125,000 highs to around $80,000, and it’s been stuck trading between $80k and $90k ever since.
The Crypto Fear and Greed Index plunged to a yearly low of 10 back in November to pure “extreme fear” territory. Even now, months after that chaos, it’s hovering in the fear zone around 28, showing investors are still super cautious.
However, interestingly enough, the search for stablecoins on Google reached new heights in July 2025, since President Trump signed the GENIUS Act into law.
