Crypto.com has spun off its prediction markets arm into a new standalone platform called OG, stepping up competition with players such as Polymarket and Kalshi.
The new platform builds on a product Crypto.com first introduced in 2024 and is powered by Crypto.com Derivatives North America (CDNA). CDNA is a US Commodity Futures Trading Commission-registered exchange and clearinghouse and operates as an affiliate of Crypto.com.
OG said on Tuesday that the platform is currently available only to users in the United States.
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Why Crypto.com launched OG
Crypto.com co-founder and CEO Kris Marszalek said the decision to create a dedicated platform was driven by rapid growth in the company’s prediction market activity.
The company first revealed plans for a US-focused “sports event trading” product in December 2024. Since then, interest has surged.
“We’ve experienced 40x weekly growth in our prediction market business over the last six months,” Marszalek said, adding that the pace of expansion justified launching OG as a separate platform.
Nick Lundgren, Crypto.com’s chief legal officer and the newly appointed CEO of OG, described prediction markets as a “deca-billion dollar industry” with significant long-term potential.
A crowded and fast-growing market
The company OG is beginning its operations in an industry that experiences rapid expansion because of intense competition. The US prediction market at Coinbase started as a partnership with Kalshi which the company launched in January. Hyperliquid announced its intention to enter prediction markets which it revealed to the public in its recent announcement.
The current timing of the event shows that the industry experiences growth throughout the entire sector. Prediction markets have developed into a wider system which now includes traditional financial institutions that investigate event-based contracts for new applications.
International Banker reports that monthly prediction market volumes increased 130 times from early 2024 when they reached below 100 million dollars to more than 13 billion dollars by the end of 2025.
Polymarket and Kalshi together generated $37 billion in prediction volume during 2025. The two platforms also raised a combined $3.6 billion in equity funding that year.
Market experts from Citizens Financial Group predict that the prediction market industry will experience dramatic revenue growth which will increase from current annual revenues of $2 billion to more than $10 billion by the year 2030.
