Crypto activities in Brazil intensified significantly in 2025, with total transaction volume increasing by 43% compared to the previous year, and the average investment per user exceeding $1,000, as per a recent Mercado Bitcoin report. The results indicate that the market is turning from temporally driven speculations to more conscious and structured investments.
The report, which is titled “Raio-X do Investidor em Ativos Digitais 2025”, draws on activities of users through the Mercado Bitcoin platform, which is the largest digital asset exchange in Latin America. The report presents a picture of a crypto market that is maturing, as Brazilian investors are becoming more and more interested in portfolio planning and risk management.
Investors Unleash More Money Plus, They Lower the Risk
As per the report, the average user investment of around 5,700 Brazilian reais was over $1,000. At the same time, 18% of the investors held more than one crypto asset, which is an indication of a gradual transition to diversification rather than concentrating on a single token.
Your completely free resource hub designed to boost your knowledge of cryptocurrencies
Bitcoin retained its position as the most traded asset at the exchange, while the dollar-backed stablecoin USDT, Ether, and Solana were next in line. The role of stablecoins in the market increased in 2025 with the total transaction volume being about three times of the previous year as investors turned to stablecoins for lower risk amidst economic uncertainties prevailing globally.
New Risk-Averse Products and a Different Customer Base
The report also pointed out the strong interest in low-risk crypto products. Digital fixed-income investments or Renda Fixa Digital (RFD), which is the term used in Brazil, had investment volume rise by 108% in 2025, with Mercado Bitcoin channeling $325 million or so to the investors during the year.
On the age-group front, the investors that are aged 24 and younger have shown a 56% annual growth.
