The Biggest Youtuber in the world is apparently diving right into the shark-infested fintech waters.
On October 13, 2025, Jimmy Donaldson, better known as MrBeast, filed a trademark for “MrBeast Financial” through Beast Holdings LLC. He aims to offer a mobile app packed with banking, investment advice, crypto exchanges, micro-lending, and more.
This could actually go two ways. Either with his staggering 446 million subscribers, the Biggest Youtuber could reshape how Gen Z handles cash and crypto; or but he may prove critics right about potential scams lurking in the shadows.
The biggest Youtuber and his big crypto move
MrBeast is the king of viral giveaways, who once tossed out Teslas like confetti.
According to latest reports, he now intends to manage student loans, insurance, and Bitcoin trades, turning him into a quirky financial advisor In fact, the trademark filing spells out a SaaS platform for everything from decentralized exchanges (DEX) to crypto payment processing.
Investor pitches from earlier this year teased partnerships with established fintech firms to possibly mitigate heavy regulations, credit risks, and capital headaches. He pretty much dished out financial literacy content to educate his young fanbase.
While all this sounds exciting and innovative, experts warn this could be a reputational minefield or a risky game for the Biggest Youtuber.
Trademark attorney Josh Gerben in particular believes this is pretty risky.
“You’re putting your brand’s reputation on the line,” he said.
Meanwhile, community chatter on X is buzzing with skepticism as well.
One user said, “ever wonder if “Mrbeast financial” is the next fintech revolution or just a flex?”
Another user chipped in with, “#mrbeast Future Federal indictments I can’t wait. This guy is such a clown”.
MrBeast’s empire, spanning Feastables chocolate, Lunchly meals, and MrBeast Burger, generated $400 million last year. It is projected to grow to $5 billion soon.
But blending stunts with savings? Critics compare it to OneCoin’s fake “Crypto Queen” scheme that bilked $4 billion via multi-level marketing.
On-chain investigator ZachXBT also mocked the venture on X, painting a hilarious-yet-horrifying picture of fans losing Bitcoin to fake “Beast bank” support scams while munching Feastables.
The crypto world is riddled with pitfalls like the Terra/Luna crash that vaporized $40 billion in 2022. Then there’s BitConnect’s 1% daily returns Ponzi, hyped by YouTubers, or the Squid Game rug pull that fleeced $3 million in days. In short, influencer-led finance sounds like a recipe for FOMO-fueled disasters.
As the internet debates, one thing’s crystal: the Biggest Youtuber’s bold bet might mint millions, or melt down in a blaze of backlash.
I guess we will have to wait and see.
