The board of directors at Vanadi Coffee, a public coffee chain based in Alicante, Spain, has agreed on a plan to invest up to €1 billion in Bitcoin.
This decision, approved by shareholders on June 29, is a big change from the company’s usual financial plans and puts Vanadi among the leaders in Spain for using Bitcoin at a corporate level.
What is Vanadi’s new Bitcoin plan?
As part of this new plan, Vanadi has already bought 54 BTC, worth around €5.8 million at today’s prices. The company also said in a recent filing with BME Growth (Spain’s stock market for smaller companies) that it hopes to become the largest business owner of Bitcoin in Spain.
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After this Bitcoin move, Vanadi’s stock price shot up more than three times in June, showing that investors are excited about companies that use digital assets as part of their financial strategy.
“Similar to companies such as Strategy or Metaplanet, Vanadi Coffee redefines its business model and will use Bitcoin as its main reserve asset and accumulate large amounts of Bitcoin as part of its treasury.”
Vanadi
Vanadi Bets on Bitcoin to Recover
Vanadi has been having a hard time with its business and money situation.In 2024, the company’s report showed a €3.3 million loss, 15.8% worse than the previous year.
Strong competition and higher costs, especially for coffee, have slowly reduced Vanadi’s profits and made its financial problems worse. At the same time, the company was trying to find more money to support its future plans.
Vanadi’s bold move into Bitcoin comes with risks. The company runs just a few stores that serve coffee and pastries, and now it’s stepping into the tricky world of managing crypto as part of its finances.
Analysts and critics have raised concerns. They point out that because Vanadi is small, has thin profit margins, and lacks crypto experience, it could face strong price swings and more attention from regulators.
What distinguishes Vanadi is the scale of its plan relative to its core business. A €1 billion Bitcoin investment for a coffee chain with only six shops and ongoing losses is a very bold move by any standard…
