Steak ‘n Shake, a U.S. fast-food chain known for its burgers and shakes, announced on Saturday that it is moving into El Salvador after taking part in the country’s Bitcoin Histórico event last week.
The fast-food chain, the U.S. pioneer with its meat and shakes, is now releasing its signature items in El Salvador, where it was last week participating in the country’s Bitcoin Histórico event.
It was clear from their statement that they felt privileged to be able to serve in the BTC area; the restaurant chain is really getting deeper into the bitcoin world. They were accepting the cryptocurrency since May, and the chief operating officer, Dan Edwards mentioned that the company’s goal is to make the Bitcoin payment option available across all outlets worldwide.
As per the company, going the Bitcoin way has already been a very positive step. They recorded a 10.9% climb in same-store sales for the second quarter, thanks to the addition of BTC as a payment method.
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Steak ‘n Shake’s initiative notifies the public that it is a major player in the Bitcoin world and also contributes to the already existing pool of the crypto-masters who allow the use of digital money for regular purchases, a move that many think is an early step towards wider mainstream acceptance.
Steak ‘n Shake Walks Back Ether Plans After Backlash From Bitcoin Community
In October, Steak ‘n Shake ran a poll on X asking followers whether the chain should start accepting Ether (ETH) as a payment option. Out of 48,815 participants, 53% voted “yes,” but the reaction from Bitcoin supporters was swift and negative.
Some Bitcoin maximalists warned the company against adding ETH, arguing it would alienate its core crypto customer base. One user, Ron Sovereignty Swanson, said that accepting Ether would push away “all your Bitcoiner business.”
Despite initially saying it would follow the poll’s results, Steak ‘n Shake reversed its position on the same day, announcing that the poll was suspended and reaffirming its loyalty to Bitcoin. The company wrote that its “allegiance is with Bitcoiners” and questioned how the poll had been approved in the first place.
In November, Steak ‘n Shake highlighted a strong performance in its quarterly results, reporting a 15% quarter-over-quarter jump in same-store sales for Q3 outpacing major fast-food players such as McDonald’s, Burger King, Taco Bell, and Starbucks.
