Michael Saylor, the Bitcoin-enthusiast and co-founder of MicroStrategy, is hinting at another major move. He recently suggested that the company may be preparing for its third Bitcoin acquisition in August 2025, reinforcing his ambitious goal of positioning MicroStrategy as the world’s largest corporate holder of Bitcoin.
In a recent post on X, Saylor declared “Bitcoin is on sale,” alongside a graphic highlighting the company’s latest BTC additions. The message aligns with MicroStrategy’s established strategy of buying during market dips—a pattern that hasn’t gone unnoticed. With each such signal, Wall Street is paying increasingly close attention.
MicroStrategy has been steadily advancing its Bitcoin strategy. On August 18, 2025, the company added 430 Bitcoin to its already massive holdings in a $51.4 million deal, bringing its total stash to 629,376 BTC — worth approximately $70.8 to $72 billion, depending on market prices.
Sources indicate MicroStrategy acquired a total of 585 Bitcoin across two smaller purchases this month, including the August 18 transaction and an earlier purchase of 155 Bitcoin, though details of the second transaction remain less clear. Saylor signaled the possibility of a third purchase in August 2025 through recent social media activity, including a post on X hinting at Bitcoin’s value, though no specific quote like “Bitcoin is on sale” has been verified.
These smaller acquisitions — totaling 585 Bitcoin — are more cautious than MicroStrategy’s typical purchases, which often involve thousands of coins, such as the 20,356 BTC bought in February 2025 for $1.99 billion. Even these smaller moves from MicroStrategy, often executed over-the-counter to minimize market disruption, send significant signals to Wall Street, where the company’s stock has drawn attention for its Bitcoin-driven performance.
Stock Price Pressure Continues
MicroStrategy’s stock has faced volatility despite its Bitcoin gains. Shares dipped to $334 on August 19, 2025, the lowest level in August, before recovering to around $358.5 by Friday, August 22. This fluctuation may reflect market-specific pressures on MicroStrategy, though evidence of broader challenges for Bitcoin treasury companies in late 2025 is limited.
However, the company’s Bitcoin investment strategy remains highly profitable. Data from SaylorTracker shows MicroStrategy holds 629,376 BTC, with unrealized gains of approximately $25.8 billion, representing a 56% return on its Bitcoin investments.
Shirish Jajodia, MicroStrategy’s Corporate Treasurer and Head of Investor Relations, explained that the company’s Bitcoin purchases have minimal direct impact on Bitcoin prices because they use over-the-counter (OTC) transactions rather than public exchanges. These private deals, conducted outside regular trading platforms, allow MicroStrategy to acquire large volumes discreetly. “Bitcoin’s 24-hour trading volume is typically over $50 billion,” Jajodia told podcaster Natalie Brunell on the Coin Stories podcast. “If you are buying $1 billion over a couple of days, it’s not actually moving the market that much.”
By holding Bitcoin long-term, institutional investors like MicroStrategy reduce the available supply, gradually raising the cryptocurrency’s price floor over time. This strategy, funded through stock offerings and debt instruments, has positioned MicroStrategy as a leader in corporate Bitcoin adoption.
Market Leadership Position
MicroStrategy dominates corporate Bitcoin ownership by a wide margin and has sparked a movement among other companies to add Bitcoin to their treasuries. Saylor continues promoting Bitcoin adoption among individual investors and financial institutions.
The company spent approximately $46 billion to acquire its current Bitcoin holdings, averaging about $73,320 per Bitcoin. At current prices near $114,600, each coin represents significant gains for early corporate adopters.
The timing of MicroStrategy’s potential third August purchase could signal management sees current Bitcoin prices as attractive entry points, though the company’s stock price suggests investors remain cautious about the strategy’s near-term risks.
