E-commerce company DDC Enterprise has announced plans to adopt a strategic Bitcoin reserve, aiming to accumulate at least 5,000 BTC over the next 36 months.
The company, which initially invested in 100 BTC (approximately $10.3 million), revealed in an official statement that it will implement a Bitcoin strategy as part of its 2025 initiatives.
The company’s Founder, Chairwoman, and CEO Norma Chu said the firm has become one of the first in its sector to embrace Bitcoin as a reserve asset. She added that DDC is “embarking on a pioneering initiative to position the company at the forefront of digital asset innovation with laser-focused execution on Bitcoin accumulation.”
The firm, which operates between China and the United States, plans to acquire approximately 500 BTC (worth around $51.7 million) in the short term. Over the next three years, it aims to reach a total of 5,000 BTC on its balance sheet.
