Gaetan Lajeune

With a BA in Journalism and over 11 years of experience in Arabic and English media, I bring a newsroom mindset to the fast-paced world of crypto content. From breaking news to in-depth features, I’ve worked across leading platforms. Today, as a content writer in the Web3 space, I aim to make complex topics like blockchain, crypto, and digital innovation accessible to a wider audience, without compromising clarity or credibility.

I'm a passionate and experienced Writer, Broadcaster, and Communications professional with a diverse background spanning sustainability, digital transformation, branding, employee communications, Web3, crypto, and current affairs. I thrive on blending storytelling, voice, strategy, and news reporting to engage and connect with audiences in meaningful and impactful ways.

I’m a Marketing & Social Growth Strategist with 5 years experience in crypto, specializing in web3 performance marketing, content strategy and community building. I focus on driving sustainable growth through data-driven campaigns, KOL partnerships and high-engagement content, while strengthening user retention and brand presence. Passionate about Crypto, AI, GameFi and NFTs.

I am a journalist with over 17 years of experience, and I love crafting insightful content on topics ranging from cryptocurrency and sustainable development to renewable energy, commodity markets, and shipping issues. I bring both strategic thinking and a deep commitment to impactful storytelling. Outside the newsroom, I’m a proud mom of two, an avid traveler, and a passionate foodie who loves trying new cuisines. I thrive on making new friends and engaging in lively conversations. Whether I’m writing a feature or sharing stories over a meal, I bring curiosity, warmth, and clarity to everything I do.

I am a business news journalist with 12 years of experience in broadcast and digital news. Starting my career as a TV producer, I have tried my hands at different roles in a newsroom, from an on-field reporter to an anchor & producer. From the thrills of chasing a story to producing accurate, fact-checked news wire reports, each role has enriched my experience as a journalist. I have worked is some of India's finest newsrooms like NDTV, CNBC TV18, Moneycontrol.com