The focal point in the crypto world has recently been BNB, Binance’s native token. BNB’s Mindshare, an index tracking public awareness and discussion about the token, increased 251% in the past week, cryptocurrency data firm Messari reported on Wednesday. The mindshare spike came after the token’s breaching of $1,330, registering a 25% weekly gain and breaking its previous $1,111 peak, CoinGecko data shows.
The rise in BNB’s mindshare shows that more people are talking about it across social media, news channels, and online communities. Such a surge often signals growing attention from the market. This buzz could be linked to stronger confidence in Binance, fresh product rollouts, or a broader wave of interest in exchange-related tokens.
Technical upgrades fuel momentum
Rachael Lucas, Head of Marketing & Communications at BTC Markets, attributes BNB’s recent rally to investors favouring high-speed, low-cost blockchains with robust ecosystems. The BNB Chain recently reduced block times to 750 milliseconds through the Lorentz and Maxwell upgrades and increased gas limits to 100 million per block, supporting high transaction throughput while keeping average fees around $0.46.
Since October 1, BNB’s market cap has surged from $140 billion to $183 billion, surpassing XRP and Tether to secure the third spot among cryptocurrencies. A memecoin frenzy has swept the network, with traders achieving significant gains on BNB-native tokens like $4 Coin and Broccoli.
Analysts suggest that this renewed momentum could mark the start of a fresh growth cycle for BNB, especially as investor sentiment tilts toward platforms offering both performance and scalability. They add that if the current pace continues, BNB may soon challenge Ethereum’s dominance.