‘Alt Season’ Didn’t Last Long On Google Search

Alt Season

Google search trends found that global interest for ‘Alt Season’ crashed from a peak of 100 just a week ago to 45. 

The dramatic drop comes as Bitcoin and altcoins continue their six day slide, leaving traders and analysts scrambling to decode the market’s next move.

Just last week, searches for “altcoin” soared to their highest level since 2021 as “Ethereum” hit a two-year high. 

There was speculation that this was in fact the “alt season’. 

The rally saw heavyweights like Dogecoin (DOGE, $0.2129) and XRP ($2.88) surge 19% in the two weeks leading up to Aug. 13, 2025. 

However, those gains have now come down to only 11%. 

Was the  ‘Alt Season’  hype real?

Economist Alex Krueger questioned whether the alt season search spike was “organic or manufactured via bots”. 

“The spike was dramatic and brief,” Krueger noted, casting doubt on the data’s authenticity. 

Crypto traders often lean on search trends for terms like alt season and “Bitcoin” to gauge retail investor FOMO, as spikes can hint at market tops.

‘Alt Season’: A fading indicator?

Some analysts argue the alt season search trend may be losing its edge. 

Crypto analyst Cristian Chifoi pointed out that major exchanges recently hyped the term, potentially inflating last week’s surge. 

Meanwhile, David Duong, struck an optimistic note in the monthly outlook, suggesting market conditions could ignite a “full-scale altcoin season” by September.

Still, Chifoi isn’t convinced search trends tell the whole story. 

“IMO, it’s not a good read on the state of the crypto cycle,” he said. 

As the crypto market cools, all eyes are on whether alt season searches will rebound or if the term’s days as a market signal are numbered.

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Rachael Kongahage

I'm a passionate and experienced Writer, Broadcaster, and Communications professional with a diverse background spanning sustainability, digital transformation, branding, employee communications, Web3, crypto, and current affairs. I thrive on blending storytelling, voice, strategy, and news reporting to engage and connect with audiences in meaningful and impactful ways.
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