- Méliuz is well-known for its cashback program and serves over 30 million users across Brazil.
- Méliuz has been one of Brazil’s top-performing stocks of late.
- The price of Bitcoin can change a lot in a short time.
Brazilian fintech firm Méliuz’s has become the first publicly-traded Bitcoin treasury company in Brazil following shareholder approval, according to its executive chairman.
The fintech firm also announced buying $28.4 million worth of Bitcoin to add to its existing stack.
“Historic day! Our shareholders have approved, by a wide majority, the transformation of Méliuz into the first Bitcoin Treasury Company listed in Brazil,” Israel Salmen posted to X on May 15, 2025.
Salmen went on to say the firm snapped up 274.52 Bitcoin for an average purchase price of $103,604, achieving a BTC yield of 600%. Therefore, Méliuz now holds 320.3 Bitcoin, worth a little over $33 million, with the latest purchase added on.
Méliuz in a statement added they would accumulate Bitcoin in an “accretive way” for shareholders using a range of financial instruments.
Rather than just allocating part of its cash to Bitcoin as a hedge against inflation or currency devaluation, the Company has repositioned its purpose to act by maximizing the amount of Bitcoin per share.
According to Salmen, Méliuz is the first Bitcoin treasury company in Brazil with Bitcoin investments part of its “business strategy.”
Méliuz (CASH3.SA) has been one of the best-performing stocks on the Brasil Bolsa Balcão since the firm announced its first Bitcoin purchase on March 6, increasing more than 117% since then, according to Google Finance data.
