OnePay, majority-owned by Walmart, has expanded its crypto offerings by adding more than a dozen new digital assets, as it continues building its platform for everyday users.
The move comes just months after OnePay launched its crypto services in January with Bitcoin and Ethereum.
New tokens added to platform
On Thursday, OnePay added several major tokens, including SUI, Polygon and Arbitrum. This follows a recent expansion that brought in 10 additional assets such as Solana, Cardano, Bitcoin Cash and PAX Gold.
The company said it is taking a selective approach to listings, focusing on assets that meet strict criteria.
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Ron Rojany, the company’s general manager for crypto, said new tokens are chosen based on demand, liquidity, regulatory clarity and long-term utility.
He added that the platform is not focused on chasing trends but on offering assets that align with how users manage their finances.
Focus on new crypto users
OnePay reported that new customers to digital assets show high engagement with its services.
The platform provides customers with simplified crypto access through its integration of digital currency into its complete banking and payment financial ecosystem.
The company did not disclose exact user statistics but showed increased customer interest in discovering simple methods to start using cryptocurrency.
Building a “super app” model
OnePay is positioning itself as a financial “super app,” similar to platforms like China’s WeChat.
In addition to crypto trading, the app already offers services such as savings accounts, credit and debit cards, loans and mobile plans.
It also includes a digital wallet that can be used both online and in physical Walmart stores, linking everyday spending with financial services.
The company said its focus remains on building a secure and user-friendly experience for a broad customer base.
Competition in fintech and crypto platforms
OnePay’s expansion occurs at the same time other companies develop their own all-in-one financial platforms.
Coinbase has announced its intention to create a cryptocurrency super application which will unify trading capabilities with payment systems and rewards features. Japanese company Startale Group is currently building a platform which will combine payment systems with asset management and blockchain technology.
The current trend is being influenced by new regulatory developments. The US Securities and Exchange Commission has indicated its approval for platforms which provide multiple financial services through one regulatory framework.
Growing role of crypto in retail finance
Fintech platforms now use crypto for their regular financial services through their current expansion which represents a wider market trend.
The financial institutions have increased their digital asset services during the last year to provide retail users with easier access to cryptocurrency markets. The use of stablecoins and blockchain-based payment systems has increased because they provide businesses with quicker and more affordable options than conventional payment methods. Walmart has maintained its interest in financial services through its OnePay strategy which builds on existing operations.
The retail giant has previously explored fintech solutions to serve its large customer base through partnerships and internal banking-like service initiatives.
The organization operates its work through partnerships and through its banking service initiatives which function as internal banking systems.
Major financial firms have started to offer crypto-linked investment products since recent years, while global payment companies have tested blockchain-based settlement systems. The developments demonstrate that companies are working to establish digital assets as standard components of financial systems by creating combined banking and payment and cryptocurrency services, which they offer through their all-in-one platforms.
OnePay and similar platforms are building their systems to attract modern users who want to access both conventional banking services and digital financial products without interruptions.
